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I’m a big believer in giving back to the communities we do business in, but is it also good for our small businesses bottom lines? I believe so! Giving back to the community can raise your business' profile and even bring you more customers or clients.
According to Umair Haque's article from Harvard Business Review, Why Betterness is Good Business. “Striving to do more good is associated with greater profitability, equity and asset returns, and shareholder value creation.” And he believes these new business models will help build companies with a purpose, and a mission that is truly understood by their customers.
And as successful members of the community, we have a responsibility to help those that are less fortunate and contribute to the common good. I really enjoy the intangible benefit of giving. Giving back to the community gives me a wonderful feeling of connectedness and the satisfaction of at least trying to make my small corner of the world a better place.
I think customers like patronizing businesses that give back and I believe that giving back has helped my firm move forward!
Have you found ways to give back, would love to hear from you.
–Ann Byne, Principal, The Byne Group
Hi everyone! I am Dana, the new intern at The Byne Group. Currently I am a Senior at SUNY Purchase where I am studying Graphic Design.
I have only been here two weeks, but have noticed that being in the working world is slightly different than being at art school. For one, I have yet to walk in and find someone sleeping at their desk from the night before. Also, design work goes in and out of the office in about two or three days. At school it’s more like six or seven weeks.
Despite the differences, I love my internship at The Byne Group just as much as being at school. They have truly welcomed me and made me feel part of their "group."
–Dana Tandoi, Intern, The Byne Group
We have now entered the world of Web 3.0. Is your website stuck in 1.0 or 2.0 mode? Answer these 5 questions to find out:
1: Is your site static? (meaning your website shows the same content over and over again)
2: Has your company grown and evolved? That’s great! But have you brought your website along for the ride?
3: Are your competitors’ websites bigger and better then yours?
4: Is your site interactive with your viewers?
5: Have you added social media outlets to your website?
These are the most important things to keep in mind when updating your website. Basically your website is your “first impression” and we all know first impressions are very important. I can say from personal experience how important a well designed website can be to potential customers.
When I moved recently I needed to find a veterinarian closer to my new home. So I searched on Google Maps for local vets in the area and chose one with a great website design. The information was well organized I could move through the site easily and found everything I was looking for. I knew that a company who is well branded probably had it pretty well together (first impressions...). Once I visited the vet, their office, stationary, their everything had one consistent look. They left out no details. And the veterinarian herself was amazing. [rockawayvet.com]
You need to keep your website interesting, up-to-date and take the leap into Web 3.0. You don’t want to bore your current customers and in the process of the update you’ll probably get new customers.
–Melissa Behrens, Art Director, The Byne Group
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