Marketing to Women

Why Women Don't Give Second Chances, and what can you learn
from it!

Does your firm market to women? Think not, well think again! It’s a proven fact, women make the majority of buying decisions for their families. They decide which non profit to support, which health care provider the family chooses and which restaurant to dine at. Wow, hopefully we choose to use our power for good!

In a blog article written by Liz Ryan she says “Women want assurance - they want difficult problems taken off their plates, and they need their service providers to go the extra mile to make sure they are well served. Women consumers want to be treated as valued customers, even before they've reached that stage - that's the very way that they'll become valued clients, in fact.”

We all remember a time when we didn’t feel valued as a customer. The rude secretary who answers the phone at the insurance company, the doctors office where you wait ten minutes to be acknowledged and when finally asked why you’re there you are told (with no apology) you were in the wrong office. Who of us can say we have always respond perfectly to our own clients. Sometimes mistakes happen, and unfortunately bad service travels fast.

Marketing to women as well as men means paying attention to each customer's specific needs and providing respect to everyone who interacts with your business. Women are very flexible, but we're not flexible enough to suffer insults or indignities without complaint. And, come to that, why should we be?” And if you realize that last phone call didn't go well, try to rectify it quickly. Admitting mistakes is appreciated.

As Liz Ryan says in her blog “Women are great, loyal customers - if you show them you've got their best interests in mind, from the start.”