I recently read an article in the June 16th issue of Crains, written by Samatha Marshall, “Local Colleges Face Student Shortage.”
According to this article there will be a big demographic shift…promised to end what has been eight years of explosive growth in applications, “ and schools’ main market, of high school graduating classes across the Northeast, is expected to shrink by 14% over the next five years.” Some of the schools are stepping up international recruiting efforts, hiring international recruiters, and actively marketing themselves in burgeoning regions like Asia. Other schools are focusing efforts online and are offering programs that cater to older, nontraditional students, even keeping admissions offices open at night so prospects can register after work.
Wednesday, June 25, 2008
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This, of course, could lead to a higher rate of graduate degrees beig earned thanks to the fact theat internet education will soon be more readily available.
The major challenge for universities is to market their schools wel enough to attract good graduate students and keep a solid educational reputation.
The question is, when a school heavily markets itself commercially for this market, are they giving off the image that they "need" students rather than "want good ones?" Would the better potential students shy away from the over-commercialized programs regardless of quality thans to an overdone campaign that could taint a school's image whether it is warrenteed or not?
That's an interesting point Chris. I think the goal is balance, some colleges and universities seem to do that better than others.
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