Coincidences, Serendipity and Business Success

I am a believer in serendipity and coincidences and the amazing power it has in our lives. Hey one of my favorite sayings is “coincidences is gods way of being anonymous.” In a book by Glenn Llopis titled Earning Serendipity he talks about serendipity and the 4 steps that build pathways to prosperity. [www.earningserendipity.com/the-book.php]

The one that really resonated with me was seeing with circular vision. He describes that when you broaden your observation beyond what you seek and beyond the obvious details in front of you, you enlarge your field of opportunities.

I think that’s so true! I was a one person show until I received an unsolicited call from someone looking for work. Rather than being dismissive we spoke for a bit and he shared that he had designed his own magazine in Ireland. Coincidentally I learned earlier that day that I was chosen to design a magazine, something which I felt completely unprepared for! Hence my first employee.

I comfortably search within conversations in business settings for links, the numerous aha moments with surprise connections. You know, where did you grow up, what book did you just read and love? And when I network for business it especially helps me to feel less awkward. Where my difficulty seems to arise is comfortably doing the same with family and friends for “business” aha moments. Finding the links that might lead to business referrals seemed too tacky.

Maybe this comes easier for men, you know over a round of golf with pals the conversation naturally shifts to business connections. I hate to generalize but not so for women. Conversations with our friends tend to drift towards our children or the most recent guy in our lives. Of course we might complain about work or ask for business advice but asking friends or family for business connections seems to be pushy and personally speaking almost taboo.

I’m seriously trying to rethink my point of view and will attempt to use the powerful tool of “serendipity” in all phases of my life. HELP! Any thoughts or advice on how to get there please share.

–Ann Byne, Principal of The Byne Group

The Millennial Generation & Social Media

Marketers are enthralled by Gen Y's youngest partner, the Millennials and for very good reason: They are an important market today and will become even more important as they graduate, hopefully start jobs, and spend money.

Because one of the markets we do work in is colleges, I can't get enough on the subject. Today I read with interest an article at media post by Jack Loechner about 200 Students from the College of Journalism at University of Maryland who unplugged all their media for 24 hours. (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=127323)

I have a nineteen year old nephew and if you spend any time around any 18-22 year olds you know gadgets are like appendages to them. They can't imagine life without their cell phones and iPods. So what caused the most anxiety for these 200 Millennial's in the study? One student wrote, "This technology craze has become so deeply ingrained in each of us we know no other way of living our lives, but to rely on our cell phones, laptops, televisions, and iPods to keep us occupied and connected with the world around us..."

Daily text-messaging by teens has "shot up" dramatically in the past 18 months, according to a new study, "Teens and Mobile Phones," from the Pew Research Center's Internet & American Life Project. The study also said nearly 75 percent of 12- to 17-year-olds have cell phones, hey no surprise here. And the love affair between teens and texting will only continue to grow. An interesting dilemma as marketers try to stay connected to this generation in a honest and meaningful way.

–Ann Byne, Principal of The Byne Group