I might be one of the "under 30 crowd," but that doesn't mean I was born with a social media chip implanted in my skull. When I was given the task of getting The Byne Group onto Facebook, I too had to learn and overcome my fears of the unknown. So in this entry, my mission is to help you through something I spent a few hours, and yes, a few anxious moments, figuring out.
Now if you cant figure out how to turn on your computer, it might be time to call over that sprightly intern or your offspring to help you out (I think maybe the "tweens" do come with a chip)!
Are you familiar with Facebook? [ if not, click here and get familiar ] If so, I’m sure you’ve seen friends of yours become fans of famous (or infamous) people, companies — like California Closets, or a non-profit like the American Red Cross. Well, in any case, you too can create a page for your company or non-profit with a few simple tips to make your experience a little less painful.
1: Get a Facebook Account. The person who creates this page needs to be an actual "real person." They wont let you join as a company entity. (Here at The Byne Group we tried to create an "imaginary person" so as to keep professional life and personal life separate on Facebook, (not allowed apparently). So for us, it's all through Ann Byne.
Now at this point you will be consumed with finding old college buddies, but bear with us here...
2: So once you are signed in, click "create a page." You will be prompted to fill out info about your company/non-profit. Keep in mind that all the info you fill out in the beginning is your ONLY chance to get it right, otherwise you have to start from scratch (I think it took us 3 times to get it right!)
3: Once you have filled out all the info they request you can customize your page’s look. Remember to keep the look consistent with your current branding.
4: Now you're ready to accessorize. Add components, such as an RSS feed, to pull in content from your blog or your website's news feeds to ensure that current content about your company is on your page. You can add videos, photos and upcoming events.
5: Once you’ve added all these elements you just need to publish it. Of course you can continue to update or take down items as you go along.
Now that you are "live" its all about getting the word out about your page. Have your employees join as fans of your page. Invite fans from your friend list. Or you can do word-of-mouth advertising through a Facebook ad or by adding a Facebook widget to your website.
Last bit of advice, keep up with your page and keep it current.
[ click here to view our page and become a fan ]
–Melissa Behrens, Senior Graphic Designer
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