More interesting news on the college application front.

I recently read an article in the June 16th issue of Crains, written by Samatha Marshall, “Local Colleges Face Student Shortage.”

According to this article there will be a big demographic shift…promised to end what has been eight years of explosive growth in applications, “ and schools’ main market, of high school graduating classes across the Northeast, is expected to shrink by 14% over the next five years.” Some of the schools are stepping up international recruiting efforts, hiring international recruiters, and actively marketing themselves in burgeoning regions like Asia. Other schools are focusing efforts online and are offering programs that cater to older, nontraditional students, even keeping admissions offices open at night so prospects can register after work.

Do Design Awards Matter?

Well of course they do, but not how you might think.

They don’t often get you new accounts, but they certainly matter to your design staff who need and deserve the praise for a job well done. There was a survey going around a couple of years ago that asked people if they had the choice between winning an Oscar or an award for a scientific discovery, which would they choose? Surprisingly most chose the Oscar. It seems being in the limelight and dressed up in front of your peers at a gala event means a lot.

So why do clients care? People in marketing responsible for choosing a firm to work with are always under a lot of pressure. How better to validate their decision to their bosses when the firm they chose wins awards on their behalf. Now please don’t misconstrue this. Awards never replace who the ultimate winners are. They are announced later when you do or don’t get a call for the next assignment after your client evaluates the success of the strategy on their bottom line!
















So with that being said, I want to say kudos to my amazing and talented staff and to our very smart clients for choosing us. The Byne Group Took Home 10 Big W Awards this June including several honors for its work on Nyack Hospital’s Get to Know the Doctors Who Trust Nyack Hospital Image Campaign. Amy Massimo, Nyack Hospital's Director of Public Affairs, said it best: “The Byne Group worked extensively for us to develop cohesive, effective and targeted marketing campaigns and they all proved to be widely successful.” Amy let us know that we succeeded at our most important job by helping Nyack Hospital's bottom line!

The firm also earned Big W's for work for The Hollows at Blue Hill, Dominican College, Catholic Charities and United Hospice of Rockland.